Some of my papers on college student surveys:

Do college student surveys have any validity? (2009 ASHE Conference)
Using standards established for validation research, I review the theory and evidence underlying the validity argument of the National Survey of Student Engagement (NSSE) . I use the NSSE because it is the preeminent survey of college students, arguing that if it lacks validity, then so do almost all other college student surveys. I find that is fails to meet basic standards for validity and reliability, and recommend that higher education researchers initiate a new research agenda to develop valid college student surveys.

Non-response in student surveys: The role of demographics, engagement and personality (ResHE 2005)
What causes a student to participate in a survey? This paper looks at participation across multiple surveys to understand survey non-response; by using multiple surveys we minimize the impact of survey salience. Students at a selective liberal arts college were administered four different surveys throughout the 2002--2003 academic year, and we use the number of surveys participated in to understand how student characteristics such as demographics, engagement and Holland personality type affect cooperation. We find that survey respondents are more likely to be female and socially engaged, less likely to be on financial aid, more likely to be an investigative personality type and less likely to be an enterprising personality type.

Student survey response rates across institutions: Why do they vary? (ResHE 2006)
While many studies have examined nonresponse in student surveys, little research investigates why some schools achieve higher student survey response rates than other schools. Using hierarchical linear modeling, we analyze survey data from 321 institutions that participated in the 2003 National Survey of Student Engagement to understand how characteristics of colleges and universities relate to student survey response rates. We find that the makeup of the student body, as well as institutional characteristics such public/private status and urban location affects response rates, and that the number of computers per undergraduate has a strong positive effect for web survey response rates.

The impact of lottery incentives on student survey response rates (ResHE 2003)
Lottery incentives are widely used by institutional researchers despite a lack of research documenting the effectiveness of postpaid incentives in general and lottery incentives in particular. A controlled experiment tested the effects of lottery incentives using a prospective college applicant Web survey, with e-mails sent to more than 9,000 high school students. The impact of the level of lottery incentive on response rates and response bias is discussed.